Why are streaming platforms so successful at the moment?

Why are streaming platforms so successful at the moment?

Prominent streaming services such as Netflix and Amazon Prime have taken the world by storm since their inception. Even relatively new players like Disney+ are beginning to make inroads and become a main competitor also. For fans of movies and television, it has never been so good.

These types of services not only offer the latest and greatest movies and television series from around the world, but they cater towards a modern-day audience that is always wanting things on-demand and, essentially, at the tap of a button or two. Most people in the country utilise at least one of these services and have their go-to series or favourite movies that are sampled throughout the year. You can also view new releases and a range of independent products, alongside a whole host of other material too.

Streaming platforms will only continue to improve their offering and tempt more people into using their service in the future. The shows on offer will upgrade, bigger and better movies could be tempted into joining the platform, and – in Netflix’s case – some platforms might even be adding video games to its service. Right now, though, as it stands, what is the appeal of streaming platforms like Netflix and Amazon? Why are on-demand content businesses thriving? Surely traditional viewing methods still appeal?

The mobile streaming revolution

Thanks to Millennials and the Generation Z audiences, on-demand streaming services have had a dedicated and loyal section of society to tap into. From there, other target audiences have jumped on board which is why these platforms are now so prominent. Advancements in our mobile phone devices have also played an enormous role alongside this. The same smartphones we use to capture high-quality images or play games based on popular movies like the Ancient Rome-themed Gladiator slot can also host platforms like Netflix. As a result, we can stream content whenever we want to and with relative ease.

In fact, according to the study “The mobile streaming report 2021,” which was conducted in eight different countries, content is being streamed every day by 55% of Generation Z’s and 58% of Millennials. These types of services aren’t just popular with young people either. The same study noted that the majority (60.3%) of people aged 55 and older are using their smartphone devices to stream content at least once a week. In short, everyone is doing it.

The catalogue

Another main factor behind the success of these types of on-demand streaming platforms has to be due to the extensive selection of material on offer. People can go from sampling Marvel material on Disney+ to enjoying some classic British comedy like The Office on Netflix. These types of platforms are ideal for any marathon binges, they provide content from a massive selection of genres, and you can sample all of the material on offer on 3 or 4 screens at the same time and in ultra HD if you really want to.

Marvel superheroes
Lego have made the leap into the Marvel Superhero universe with a number of successful titles

Streaming platforms cater towards independent, smaller productions too. People can tuck into a selection of movies and shows featuring lesser-known directors and up and coming actors. Popular movies from France, Spain and South Korea have hogged the limelight in recent times, alongside a whole host of others. Essentially, as consumers, we can watch whatever we want, wherever we want, and whenever we want.

YouTube player

Ads-free model

Another additional factor behind the rise of platforms like Netflix and Disney+ has to be down to the ads-free model they offer. Traditional viewing methods don’t appeal as much when you know that those annoying adverts can be a thing of the past.