1. How did you find your time on the show?
When you’ve watched a show for so long and then you see yourself on the screen it is a really weird scenario! So there is that angle! But then also I found that, because it’s so high pressured, you learn so much so quickly. I was in the show for two weeks, and I’ve learned probably more than I have in a year. Especially when there is someone with so much clout like Lord Sugar saying things to you, you really take it on board. It was an interesting experience. Obviously it didn’t turn out how I wanted it to but I learned a lot…it was good.
2. Who do you think is the strongest candidate?
I think Andrew is the strongest candidate on the show. He is really good at selling but also on the task where I was Project Manager he got everything right, whereas I got everything wrong!
3. Tell us what happened in the task you were fired on
In the task I was fired on I was Project Manager and we had to come up with a cookbook. Market research discovered that we should do it for both genders for a professional man and woman. Maria shouted in my ear that we should do it for the professional woman. She put up a good argument and I went along with that. In the boardroom, and from the orders, it was clear that it didn’t pay off.
4. What was your favourite task?
Selling old clothes or getting shouted at by Maria? That is a tough one! I think the second one. Although it didn’t go too well it was really interesting. I especially enjoyed going to the places we got to go on the task, because I am interested in publishing. It was more to do with what I do anyway.
5. What were your highlights of the experience?
I think the highlights would actually have to be the bits where Lord Sugar is telling you where you went wrong! It’s not every day you have somebody like that talking to you, let alone giving you step by step criticisms. Although it seems bad on screen, walking away with that knowledge was good.
6. What was your worst moment on the show?
(laughs) The hair!
7. How do you think this experience will help you in the future?
I think perhaps it might open a few doors; it may also close some doors! Because I can say I’ve got through this far, out of so many thousands of people, it may open doors in the future. It is hard to tell right now. Equally it may backfire because being a publisher and getting fired on a publishing task is never a good thing!
8. What are your hopes for your future career?
At the end of the year we are going to be publishing our first issue of our London based free men’s magazine, Magnate. We will be distributing it at five train stations to start with, ten thousand copies, so we’ll see how that goes. Within the first two years we want to be in sixteen big train stations.
9. What would you to say to any fellow young aspiring business people? Any advice?
Just do something, rather than talking about doing it. You see so many people who have these ridiculous twitter bios calling themselves the CEO of something which is just a bit ridiculous. I’d say if you want to be taken seriously, just go out there. Don’t just think about it, do it.
10. What have you learned about business from your experience on YA?
I’m used to working in either a group of very small people, who I know, or on my own. I’ve learned it’s important to listen to other people, to an extent, and also to try and understand other people’s motives. I think it is important to know what other people are trying to gain from the decisions they’re trying to make you make.