In perhaps the least surprising news of the day, we bring the tidings that Avengers Assemble is smashing up the box office in the UK – Hulk style.
The four day opening weekend saw revenues of £15.8m, making it the biggest opening for a superhero movie in the UK of all time. The Marvel ensemble action smash up came second only to Harry Potter and the Order of the Phoenix which took £16.5m in its opening stint.
But success for Hulk and co. was not isolated to the dismal shores of a rather grey UK (a fact which no doubt boosted the box office takings), with an outrageous $178m being amassed across the globe. Avengers Assemble took the number one spot in all 39 of the countries it was released in thus far. We’re talking Mexico, Brazil, Argentina, Ecuador, Peru, Central America, Bolivia, Hong Kong, Taiwan, Malaysia, New Zealand and The Philippines.
So it wasn’t just Jez Sands who thought the film which achieved the biggest day taking for a Disney film (£5.4m) was “a relentless, balls-to-the-wall action spectacular”.
Directed by Joss Whedon, the film stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgård and Samuel L. Jackson as Nick Fury, in a story by Zak Penn.
Achieving what few films have, AA has managed to unit critics and audiences in an unholy matrimony: “The best comic book movie ever made”, gushes the The Daily Star, “the smartest, wittiest, and most unapologetically entertaining comic-book adaptation of the modern era”, oozes The Times – the film has praise and stars coming out of its cartoon-based ears.
Time to make a booking gang – it’s worth it.