After handing X Factor a beating last autumn (despite what the NTA panel say) the Beeb are hoping to dish out some more punishment to Simon Cowell and his cronies in March when their new talent show The Voice goes head-to-head with a revamped Britain’s Got Talent.
In fact the BBC are so determined to put the final nail into a beleaguered BGT’s coffin that they’ve splashed a total of £22 million on the show that will judge contestants on their voices alone.
Big name stars Jessie J, will.i.am, Tom Jones and The Script frontman Danny O’Donoghue will be heading up the judging panel, which has already started auditioning hopefuls.
BBC insiders have revealed that there is ‘pressure’ to beat Britain’s Got Talent, which after suffering a bad 2011 will be boosted by the return of Lord Cowell himself.
“There is an awful lot of pressure, given the money spent on the format, for the ratings to be good,” a mouthy source told The Mirror. “But at the moment all signs are that it will be cash well spent.”
In recent weeks, Cowell has admitted that the Beeb have stepped up their game of late and spoke of how he had been “too smug” about his reality show success last year. So which will you watch? BGT or The Voice?