The deal will mean that the BBC World News channel – currently only available in areas such as New York and Washington – will soon be available in places like Philadelphia, Chicago, Boston and Minneapolis and parts of New England, after an agreement to roll out wider distribution of the channel.
Peter Horrocks, the BBC’s director of global news commented: “This deal represents huge progress for BBC World News in the most competitive television marketplace in the world”.
Despite a market flooded with options for viewers, this could prove an important move for the BBC in America. âComcast has been very receptive to the argument that there is a market in the U.S. for a much more international perspective on the news.â? Horrocks also stated.