Channel 4 has revealed its brand new tongue in cheek marketing campaign promoting the return of epic celebrity winter sports show The Jump.
Poking fun at the all-star cast’s sense of self-belief the 50 second film launched this week and features Spencer Matthews (Made in Chelsea), Jason Robinson OBE (England Rugby Captain), Vogue Williams (radio DJ and model), Louis Smith (Olympic gymnast), Lydia Bright (TOWIE) and Josie Gibson (reality TV star).
The trailer sees the six celebs take to the sky in an apparent dream sequence, flying through a stunning Alpine vista, soaring higher and higher in a world of heightened, suspended reality which soon comes crashing down; all to the fitting sound of Westlife track Flying Without Wings. A cameo by actor Peter Serafinowicz sees him appear in owl form.
The campaign treats the show and its stars with a healthy dose of humour but after last year’s calamitous series of accidents and injuries, we’ll wait to see whether the celebs remain in such good humour at the end.
The Jump returns to Channel 4 screens on Saturday 5 February 2017.