Or ratherâ¦.it will put the winner of the next series of Britainâs Got Talent into orbit.
I jest you not, the media mogul and former X Factor UK judge has struck a deal with Richard Branson worth âtens of millionsâ to ensure that the next BGT winner will have the option of âperforming in spaceâ?.
âI love the idea that if they are up for it they have the option of performing in space,â? the 52-year-old media mogul told the Daily Star.
âItâs tens of millions of pounds but Richard genuinely is up for doing it. I am being serious, I swear to God and on my mumâs life.
“Of course we have to think about the details. If youâre a juggler weâll need to make heavier balls. If it had been a few years ago Susan Boyle could have been singing Unchained Melody in front of the whole planet!â?
Now donât get us wrong, this news is incredible and we LOVE the idea of SuBo in space butâ¦it does smack of desperation.
Cowellâs latest extravaganza, Red or Black? was panned byâ¦everyone and this yearâs X-Factor was regularly thrashed by Strictly Come Dancing.
Letâs see if this latest scheme helps his TV empire strike back.