It seems that not even the dream combination of ITV poster girl Loraine Kelly and Welsh singer Aled Jones can revive the fortunes of ITV’s flagship breakfast programme Daybreak, after only 600,000 people tuned in to watch the show’s long anticipated relaunch on Monday.
ITV execs will be scratching their heads as to why the figure is so low in comparison to the one million who saw Adrian Chiles and Christine Bleakley take to the sofa on the show’s launch two years ago.
Kelly and Jones, who are joined by fellow presenters Ranvir Singh and Matt Barbet, will be hoping to turn around the fortunes of the show, which up until Monday was headed up by presenters Dan Lobb and Kate Garraway, who only managed to draw 350,000 viewers.
However, it seems they may have their work cut out, with viewers taking to Twitter and the Daybreak website to criticise the programme’s new format, with most laying into the new presenters and the old fashioned looking decor.
One even said how it made them feel sick, with @georginaro tweeting: “Not enjoying the new Daybreak line-up. Bring back @kategarroway and @danlobb!! The new set is making me feel nauseous.”
Daybreak controversially replaced the long-standing GMTV in 2010, which regularly received glowing viewing figures.