ITV Risks Losing £100million SyCo Deal

"I did NOT have sexual relations with that woman"

Today’s Simon Cowell story is brought to us by the news that ITV may be about to lose their £100million deal with the mogul because they have dared to show a lack of “respectâ€?.

The channel, which currently broadcasts The X Factor and Britain’s Got Talent, is apparently risking a “self-destructive warâ€? with Cowell if they don’t change their attitude. The claims have come out of an “unofficialâ€? autobiography on the TV giant published by Tom Bower, and serialised by The Sun.

The book – which is out today – also accuses the channel of “shooting themselves in the footâ€? by making critical comments on Cowell.

Bower adds: “They are risking a self destructive war by not respecting the man who saved their channel from bad ratings when they have failed to create other original and attractive programmes. Without Cowell their ratings would sink.”

BGT currently draws in 12 million viewers a show, with last year’s final raking in over £5million of advertising revenue for the station.

PLenty of rumours have emerged since the book Sweet Revenge: The Intimate Life Of Simon Cowell surfaced earlier this month. But Cowell is claiming that the book was “unauthorised” and is apparently planning a dramatic TV denouncement of some of the juicier revelations – inclusing an alleged affair with Danni Minogue – contained in the biography.

According to the Daily Star, Simon plans to read the book this weekend before deciding what to do.

A source told the paper: “Enough is enough. Simon’s taken a lot of flak this week and now it’s time to take the bull by the horns.”