ITV To Charge People For The ITV Player

ITV have unveiled controversial proposals to charge people to use their online service, ITV Player. The channel’s chief executive Adam Crozier confirmed plans in the company’s first-half interim results for 2011, which were published today.

“We’re investing in the quality and reach of our online offering. We’re making ITV Player more widely available, most recently on Android and Apple devices and Freesat,” he droned.

“We plan to have a pay mechanism in place around the turn of the year so that we can test what viewers are willing to pay for, and we continue to work with our partners on YouView, which is on track for launch early next year.”

While there are no details available for just how this pay mechanism will work, some people might suggest that ITV might be quite surprised by what their viewers are and aren’t willing to pay for.

While nothing has been confirmed as of yet, it is widely assumed that premium content such as Downton Abbey and X Factor will be among the first shows to have a price tag placed on them. ITV Player was launched on Apple’s iPad and iPhone devices earlier this month, following its earlier rollout on the Android platform.

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