The Brit Award-winning pop starlet is the latest addition to a panel of judges who will take part in the BBCâs answer to the X Factor. The Voice UK will hit our screens in Spring 2012 and promises to be âa talent show with a differenceâ?.
In the show, contestants will win through purely on the strength of their voices rather than how they look, with “blind” auditions. The judges will not even see the acts until they have decided upon the quality of their voices.
Jessie J, who has had a strong of number one singles and two million albums sold, said: “I’m excited to be a coach, inspiration and mentor and I jumped at the opportunity as it’s all about the voice.”
But the âPrice Tagâ? singer recently appeared alongside X-Factor judge, Tulisa, as she decided the fate of her starry-eyed group of hopefuls. More to do with the price tag than she would have us believe?
Another reality show of Endemol origin, The Voice has already been a massive success across the Atlantic.
The BBC said: “There’s no room for comedy performances or people who rely on looks to get them through – this is the first talent show that focuses on what really matters when you’re a singer – it’s all about the voice.”
The US version of the show has featured Christina Aguilera and Cee Lo Green as coaches.
Lenny Kravitz is among those said to be in the running for the BBC version, which is expected to be screened on a Saturday evening.