Little Mix have topped the charts with their god-awful cover of Damien Rice’s Cannonball, but the single’s first week of sales are the worst for any X Factor winner since Steve Brookstein in the show’s debut year of 2004.
The girl group sold over 200,000 singles – making their release the fastest-selling record of the year thus far – but that total is a big reduction on the amount of singles shifted by other winners. Last year Matt Cardle shifted nearly half a million in the first week. See the full table of X Factor winners below.
The news comes as the final insult in what has been a bad year for the X Factor and there could well be worse to come as it seems that Little Mix will be beaten to Christmas No.1 by the Military Wives Choir, a 100-strong choir led by Gareth Malone.
Simon Cowell all but admitted defeat to Malone & Co. this morning and the news rounds off a series which has seen audience figures fall by 25% by this month’s final.
1. Shayne Ward – That’s My Goal 742,180 (2005)
2. Alexandra Burke – Hallelujah 576,046 (2008)
3. Leona Lewis – A Moment Like This 571,253 (2006)
4. Joe McElderry – The Climb 450,838 (2009)
5. Matt Cardle – When We Collide 439,007 (2010)
6. Leon Jackson – When You Believe 275,742 (2007)
7. Little Mix – Cannonball 210,000 (2011)
8. Steve Brookstein – Against All Odds 127,701 (2004)