Speaking to Sky News he said, “”We dumb our movies down because we want Americans to understand them. The Americans watch it and go ‘This is a really unsophisticated dumbed down movie. Why would we want this? Why do we like this? We don’t.
It’s like we’re patronising them and short changing ourselves…”
But he firmly believes that movies like The King’s Speech prove that there is a place for intelligent cinema at the top of the box office “”I think the whole thing is to keep trying to make the best possible movie that you can and hopefully the cream rises to the top. And sometimes you know you look at something like The King’s Speech, which is made for relatively little money compared to X-Men and it just keeps making money, making money, making money.”
Hmm, we’re not so sure that we agree with Mr McAvoy. While there certainly is a place for intelligent films, the top 10 grossing films of 2011 so far include such mind-vacuums as Adam Sandler tedium parade Just Go With It, shoot ’em up simulator Battle: Los Angeles and absurdly demented Fast Five – hardly the bastion of intellectual discourse. So, dumb or not, a sure way to make money is marketing, not sophistication. More’s the pity.