MTV Hits Back At Abercrombie

After yesterday’s “PR stuntâ€? by Abercrombie and Fitch, whereby they publically offered Jersey Shore’s The Situation to not wear their clothes, MTV has entered the fray by giving A&F a dressing down on their blog.

A&F’s original statement was a fantastic way of gaining a world of publicity: “We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.â€?

The following day MTV did as anyone would expect them to do – they posted a rebuttal on MTV’s official blog: “Oh, Abercrombie, what kind of snowball hath y’all set in motion?

“We hate to add to the avalanche of publicity that A&F is currently eating up at the expense of our innocent reality TV icons (who declined to comment because they were too busy getting more famous) – mostly because that was the whole point of this shenanigan, wasn’t it? – but we’re all family here at MTV, and no one messes with our “Situation.â€? There are plenty of neon sweatpants in the sea of franchised fashion, so we encourage him to take the money. And donate it all to Ed Hardy.â€?

So it seems A&F and MTV really hate each other. Only, they’re both winners in this exchange, they’re both getting free publicity. In fact, I wouldn’t be surprised if this little mock disagreement was entirely fictional.