‘Rihanna 777’ gives viewers a behind-the-scenes look at Rihanna’s infamous globetrotting concert tour that hit seven countries in seven days. 150 journalists and 50 diehard fans boarded a Boeing 777 to witness Rihanna on tour first-hand and watch the ‘Rock and Roll’ fantasy unfold.
Dave Young, Director of Programming at Box TV, said: “We are delighted to have the UK broadcasting rights to ‘Rihanna 777’, giving our viewers unprecedented access to one of the most-talked about pop stars ever. Rihanna is notorious for sharing her personal life with fans and now the UK’s leading music TV channel is taking it to a new level with 90 minutes of behind-the-scenes action. Broadcasting new music programming first is core to 4Music’s proposition and Rihanna 777 fits the brief perfectly!”
4Music acquired the UK broadcasting rights from GRB following the documentary premiering on the Fox Network in the U.S. earlier this year.