Simon Cowell usually responds to the celebrities that criticise his show as a form of cheap exploitation (and there have been a few of them over the years..) by explaining that the X Factor “creates stars” and gives ‘talented kids’ fantastic opportunities.
What he doesn’t mention is how most of the X Factor winners get dumped within a couple of years of their win. Shayne Ward – who won the second series in 2005 – became the latest series winner to get his contract with Syco cancelled after his last album failed to reach the top ten recently.
Joe McElderry (2008 winner), Leon Jackson (2007 winner) and Steve Brookstein (first winner back in 2004) have all been given the chop in recent years after failing to bank Cowell serious cash. Brookstein was last seen performing a “coffee shop tour” of the UK.
Indeed Matt Cardle is now the only male X Factor winner signed to Cowell’s record company – and he only won the show a couple of months ago. Cowell’s detractors have also pointed to the way he has dumped several Britain’s Got Talent winners, most notably George Sampson and Paul Potts.