Snoop Dogg has announced plans to launch a hip hop version of X Factor in a bid to find the next rap star.
The urban music legend, who is currently in the UK promoting his 11th studio album Doggumentary, said that although he admired Simon Cowell’s show, he thought there was space in the market for a show “straight directed to the hood … at people with no money, just talent. I’m looking for a deal from a network to find America’s hottest hood artists.”
When asked what he thought new US X Factor judge Cheryl Cole, Mr Dogg replied: “She alright. She doing her thing. She a little bit hardcore, a bit edgy.”
The rapper shared his views during a press conference held at a private gentleman’s club according to The Guardian. Apparently Snoop kept journalists waiting for over an hour before appearing on stage in a cloud of smoke, accompanied by a string of scatlily clad pole dancers and sipping from a union jack mug.
He also used the event to talk about his plans to launch a chain of supermarkets (“Snoopermarkets”) and last month’s collaboration with close friend Charlie Sheen, titled Winning and featuring some of the actors catchphrases: “Charlie Sheen was my friend before,” said Snoop Dogg. “I don’t judge my friends. If he’s my friend, he’s going to stay my friend. He called me over for a session … he needed real people to stand by him.”