The long-running police drama is to be pulled in the autumn following a gradual decline in viewing figures.
ITVâs director of programming Peter Fincham said: âTimes change, and so do the tastes of our audience.â?
Producers Talkback Thames fear the closure of Sun Hill cop shop âmay result in a significant number of redundanciesâ? for the company.
Last year the showâs regular two prime-time sixty-minute slots were ditched for a single hour after the watershed.
The Bill began in 1983 with a one-off drama about a police officer called Woodentop. It spurned 12 hour-long episodes that proved massively popular with viewers.
By 1988 there were three half-hour shows a week. In 1998 the programme went out in two one-hour episodes a week.
Audiences have numbered four million in recent months compared with seven million five years ago.
ITV said the decision was solely a creative one and not to cut costs.
Fincham said: “Whilst The Bill will come to an end in 2010, we will continue to invest more in drama programming than any other commercial broadcaster in the UK.”
So long Sun Hill!