Belo decided he wanted to sue Lime Pictures last year after he claimed that they stole the idea for the Essex-based show from him. Despite initially appearing to be another desperate plea to hold on to his 15 minutes of undeserved fame, it now looks like he may actually have a case.
According to the omniscient bods at the Financial Times, his writ âalleges breach of copyright and breach of confidence, and claims they have reproduced or adapted part of a format that he created with two companies, Sassy Films and Massive TV, for a show called Totally Essex.â?
Belo was also due to appear in the show about party-hungry youngsters, and can be seen in the clip below making a bizarre claim about having “the best laugh out of anyone in the whole entire country”.
The four-minute excerpt from Totally Essex â which also featured Mark Wright, Amy Childs, Sam Faiers and Kirk Norwood â does seem rather familiar.
ITV and Lime Pictures, the claim’s respondents said: âThe Only Way is Essex is an original concept created and developed by an award-winning team at Lime Pictures.
âBrian Beloâs claim against Lime and ITV is totally without foundation and will be vigorously defended. The creative team at Lime Pictures is very proud of TOWIE and the notion that it was not entirely their own work is a serious allegation which is completely refuted.â?