After failing in its valiant attempt to overhaul X Factor in the pre-Christmas Saturday Night Ratings Wars, the Beeb have defeated ITV in a bidding war for the UK rights to popular American singing competition The Voice.
Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton feature as mentors on the American version – based on the original production The Voice of Holland. In the show hopefuls perform in “blind auditions” where the judges face away from them.
“I’m absolutely delighted that The Voice will be coming to the BBC,” said BBC Controller Danny Cohen yesterday. “It’s a big, exciting and warm-hearted series and will be a fantastic Saturday night event on BBC One.”
de Mol, owner of Talpa Media, added: “The Voice stands for a new generation in its genre and I’m delighted that in the UK it has been picked up by the BBC who really share my passion and belief in the show.”
The Voice – which will be hitting British screens next year – is split into three phases, beginning with the blind auditions and battle phase, which then lead onto the final live stage of the competition.