James Cameron, famous supporter of 3D cinema having designed his own three-dimensional technology to shoot his tree-hugging-love-in Avatar, has decided to return to his 1997 Oscar-winning, box office busting Titanic and re-master it for a 3D theatrical release to coincide with the 100th anniversary of the iceberg-bound maiden voyage of the infamous ocean liner.
“There’s a whole generation that’s never seen Titanic as it was meant to be seen, on the big screen,” Cameron has said of his film. “This will be Titanic as you’ve never seen it before, digitally re-mastered and painstakingly converted to 3D.”
Titanic was, upon its release, the highest grossing movie of all time until it was knocked off the top spot by Cameron’s Avatar. Being such a fan and supporter of 3D cinema, it is unsurprising that Cameron has opted to return to his formerly biggest film to give it the extra-dimensional love he is so passionate about. It does though, slightly clash with his knocking of the recent trend in 3D conversions such as the much maligned Clash Of The Titans and its ilk which have flocked into theatres in the wake of Avatar’s success.
Cameron also has a track record of seeing his films return to cinemas after their initial theatrical run. Pushed out of theatres back in March 2010 by the arrival of Tim Burton’s Alice in Wonderland, Avatar’s blue-skinned cat people swung back a couple of months later in August, via an extended cut too, to scoop up some of the dollar it missed out on.
“We were sold out of our IMAX performances right up to the moment until they were contractually obligated to switch to Alice in Wonderland,” Cameron told the LA Times in April 2010, “so we know we left money on the table there.” Presumably having the two highest grossing movies of all time is not enough for the self-proclaimed ‘king of the world.’
The chance to see Titanic’s epic scale, effects and, of course, to hear Celine Dion’s warbling, all in 3D is sure to see audiences flock to see Kate and Leo’s doomed romance though.