However, Top Gear’s Twitter account, which is run by BBC Worldwide, failed to observe this two-minute silence, tweeting at 11.01am.
It read: ‘Most-watched vid on #TopGear this week? Behind-the-scenes at TG mag’s pan-American race between a Bentley… and a train…’
TV’s Jeremy Clarkson, who presents the motoring show alongside James May and Richard ‘The Hamster’ Hammond (he’s not a real hamster), was one of the users who was offended by the insensitive timing of the tweet.
He wrote: ‘@BBC_TopGear You sent this out during the 2 minute silence. Astonishingly stupid.’
Clarkson’s post has already seen more than 600 retweets.
After having been told of the incident earlier, Clarkson posted: ‘Please tell me you’re fucking joking’.
The outrageously opinionated TV personality even suggested that people driving cars pull over out of respect.
Before 11.00am, he told his followers: ‘In a car? Well get ready to pull over and stop.’
Top Gear’s Twitter account later apologised for causing offence, saying: “We profusely apologise for the automated tweet that coincided with this morning’s silence to honour our Armed Forces.”