The Eighties sucked. Mass unemployment, CFCs, and nuclear Armageddon back on the horizon. It\u00e2\u0080\u0099s a wonder we made it through the decade alive, and even more bizarre we haven\u00e2\u0080\u0099t buried all evidence of it. Fuck off Molly Ringwald; I want nothing more to do with you. That\u00e2\u0080\u0099s harsh. But it\u00e2\u0080\u0099s no more extreme a reaction than the one that currently surrounds us \u00e2\u0080\u0093 only it\u00e2\u0080\u0099s going in the opposite direction. You can\u00e2\u0080\u0099t start a YouTube clip, or turn onto E4 without somebody or other riffing on the Eighties. OMG, do you remember Five Star?! No, and neither do you; we weren\u00e2\u0080\u0099t alive then. Most of us in our twenties and thirties don\u00e2\u0080\u0099t remember the Eighties: and for those who do, it\u00e2\u0080\u0099s a decade defined by Trap Door, Danger Mouse and Count Duckula, not whoever was in the charts or running the country. So why the obsession? Let\u00e2\u0080\u0099s do the arithmetic. If you were a teenager in 1985, that\u00e2\u0080\u0099d put you in your forties now. You\u00e2\u0080\u0099ve got a good job, plenty of disposable income, and you\u00e2\u0080\u0099re pretty hot on both traditional and new media. Not only are you an advertiser\u00e2\u0080\u0099s walking moneybag, you\u00e2\u0080\u0099re also in a reasonable position of power \u00e2\u0080\u0093 at least sociologically speaking. For all that the hair-dye generation complain that society only cares about the young, it\u00e2\u0080\u0099s 45-year-olds who make all the real decisions. When did a 19-year-old commission a new TV series, find the money to buy every new box set and video game, or cock up the economy? If you\u00e2\u0080\u0099re middle-aged, you\u00e2\u0080\u0099re old enough that you (or at least your peers \u00e2\u0080\u0093 get over it, Mr Top Insurance Reseller 2009) can call some shots, but young enough that marketing men still care about you. Right now, that means there are a lot of powerful demographics that want to revisit their not-as-misspent-as-they-paint-it youths with the likes of Ashes to Ashes, This Is England and The Tomorrow People (yes, they\u00e2\u0080\u0099re actually bringing that back). The fact that the younger, upwardly affluent generation \u00e2\u0080\u0093 and never was there a group of twenty-somethings with quite such an overstated sense of self-awareness \u00e2\u0080\u0093 can enjoy it all ironically helps as well. If you were a Nineties kid, your childhood was full of He-Man reruns, so there\u00e2\u0080\u0099s a certain legacy effect. Give it another decade and we\u00e2\u0080\u0099ll be watching reboots of Babylon 5, Bugs and Austin Powers. Lime green suits will be back in fashion, and students will be wearing T-shirts saying \u00e2\u0080\u009cAll I Got Was 10 Seconds in the Crystal Dome\u00e2\u0080?. The Nineties are coming, dudes. Let the backlash begin here.