Praise the Lord, I'm a Celebrity ... Get Me Out of Here! is back (complete with its own hashtag #imacelebrity). \u00a0Just when you thought the TV schedules were saturated with reality-style programming and couldn't possibly squeeze in another, up pop Geordie fixed-smile double act Ant & Dec with another. The show's producers have thrown a curve ball this year by employing the 'psychology of the playground' from day one. Tony Hadley, lead singer of 1980s 'new romantic' band Spandau Ballet, and Susannah Constantine, who says she's not bossy but clearly is on TV shows like What Not to Wear, were made captains and incentivised to select their respective teams with a view to avoiding the discomfort of being selected for the first bushtucker trial. Anyone who was ever last pick at football, netball or even tag, will know the inner turmoil this can feed. It will be interesting to see if the producers reveal to the celebs who was picked and who was passed over ... that would be entertaining viewing in its own right. Indeed, it would make a good show: I'm a Celebrity ... Psychologically Dismantle Me! \u00a0\u00a0\u00a0\u00a0 This year, the show's producers have gone all Celeb Big Brother, with a migraine-inducing collection of reality show veterans who are fond of their own voices and display a Tourette's-like inability to control what is emitted from their mouths. How these people gel within a group that includes strong-minded individuals who have achieved success on the basis of actual skills and talent, will be interesting viewing. This year's celebrities George Shelley Claim to fame \u00a0- One-time X Factor contestant and member of boyband Union J. Ho hum! Jorgie Porter Claim to fame - Made her name on soap opera Hollyoaks. Fiesty, speaks before thinking type. Kieron Dyer Claim to fame - Footballer and former England international whose career was blighted by injury.\u00a0 Brian Friedman Claim to fame \u00a0- US dancer, choreographer and creative director of The X Factor. Simon Cowell may be the face of the show, Friedman is behind the whole visual experience. Susannah Constantine Claim to fame - One-half of the Trinny and Susannah double act which happily destroyed the confidence of women seeking a makeover on their TV show. Opinionated and likes to speak her mind. Yvette Fielding Claim to fame - former Blue Peter presenter and shrieking, fainting host of psychic phenomena show Most Haunted. Duncan Bannatyne Claim to fame - Multimillionaire entrepreneur\/businessman who likes to get his own way. Also a regular on the BBC's Dragon's Den. Chris 'Simply the Best' Eubank - Claim to fame - Former middleweight boxing champion famed for his grudge matches with past I'm a Celeb contestant Nigel Benn. If you go by his nickname, you could be forgiven for thinking he has a high opinion of himself. Lady Colin Campbell Claim to fame - Writer, socialite and TV\/radio personality. Will be interesting to see whether the other contestants stick with the formal address of Lady Colin or are invited to call her Georgie. Tony Hadley Claim to fame - Front man of 80s popsters Spandau Ballet, best known for hits such as 'True' and 'Gold'. Whether you know them or not, it doesn't really matter their polished media veneer will wear off after several nights in the jungle. Just sit back and enjoy the fun! Making the most of tonight's first Bushtucker Trial Jorgie Porter and Lady Colin dine with Disaster Chef. What time is I'm a Celebrity... Get Me Out of Here! on TV tonight? Ant and Dec will be broadcast into your living room for a nightly one-hour slot of bushtucker trials, challenges and celebrity tantrums on ITV (9pm). There is a spin off discussion show, I'm a Celebrity ... Get Me Out of Here Now!, \u00a0presented by Laura Whitmore and Joe Swash, who will rewatch the hilarious antics described above and talk about them with a captive studio audience. This will occur on ITV2 at 10pm for the duration of the show.