It’s the Store Cupboard section this time, as products including Norfolk mustard ice cream and chocolate-flavoured pasta bid to make their way onto the shelves at Aldi.
Flavour is the watch word, as the suppliers do their best to convince Aldi’s Julie that their product can compete with the iconic brands that we all know and love. The two finalists are chosen and tasked with competing to create a brand-new product. It comes down to a close battle between old and new, as a traditional product goes head-to-head with something much more future-facing. After a tense deliberation, Julie makes her final decision and changes one small-scale supplier’s business overnight.
Aldi’s Next Big Thing
Thursday at 8.00pm on Channel 4.
More pick of the day content for Thursday.