It’s Fresh & Deli week and the stakes are high for a very eclectic bunch of producers. The food suppliers pitching to Aldi’s head of buying include the captain of GB’s Butchery Olympics team – yes, there really is one; two loved-up hipsters hawking vegan cheese; and an all-singing, all-dancing Indian snack obsessive who wants to make Melton Mowbray famous for samosas.
All six suppliers must pitch their hearts out in the tasting room, which culminates in a difficult decision for Julie from Aldi, as she has to choose between meat bathed in red wine and chocolate cheese. The two selected to go through to the final must work quickly to address Julie’s feedback and to prove that they’re capable of delivering massive quantities of fresh produce to Aldi.
One lucky supplier is selected as winner and awarded a lucrative contract to supply Aldi stores nationwide.
Aldi’s Next Big Thing – Thursday at 8.00pm on Channel 4.
More pick of the day content for Thursday.