It’s sink or swim on the high street, and while many retailers are closing down stores, chains are going into administration and the UK’s streets are full of boarded up premises, Poundland are investing millions on opening new stores, undergoing refits and launching new product ranges. Their mission is to shed their ‘bargain basement’ reputation and go upmarket in a bid to attract new customers. At a time when retail is in massive decline, can Poundland possibly grow their billion-pound empire and if so, what’s their secret? While high street chains are laying off staff and closing their stores, Poundland is seemingly bucking the trend and plans to open 30 new stores over the next 12 months, with the latest launch in Stockton-on-Tees, a notoriously quiet and degenerated high street. Area manager Colin prepares for the opening day, which gets off to a rocky start when a delivery fails to turn up. But come opening morning, the new store looks glorious. If only there were shoppers to appreciate it. Mexborough’s store has recently had an expensive makeover. Store manager Claire’s main priority is to create a fun and friendly atmosphere and keep her team happy. But she feels the pressure when area manager and boss Ryan, who’s all about the detail, pulls her up on a store visit. But what has a mystery shopper got to say about her standards? And it’s the national launch of the new homeware range and managing director Barry is back on the shop floor to oversee proceedings, this time accompanied by the whole board of directors and head of general merchandise Holly, who’s responsible for the range. And when the first week’s sales from across the country are totted up, Holly’s flabbergasted. Holly’s also tapping into a surprising new trend, predicting a boom in divorce with many unhappy couples splitting after lockdown. But can she get her necessary profit margins when she meets with her supplier Andy?
Inside Poundland: Secrets From The Shop Floor Ep2/2 – Monday 9pm on Channel 4