Helen Skelton uncovers the inside secrets of some of Britain’s most popular brands. From research into new recipes, through to the packaging on the shelf, this series explores the lengths these superbrands go to keep their rivals at bay and win over shoppers up and down the country. In this episode, Helen goes behind the scenes of Kellogg’s – the world’s most iconic cereal brand – to see how they make Corn Flakes, Frosties and Coco Pops. With privileged access to their senior teams, factory and research laboratories, Helen uncovers the secrets of their global success. She finds out about Tony the Tiger and Coco Monkey – the mascots that made the brand famous – and discovers what the company is doing regarding sugar content. Helen also visits a life-long cereal memorabilia collector and finds out why Coco Pops have been turning pink.
Inside The Superbrands: Kellogg’s