Inside The Superbrands: Walkers

Inside The Superbrands: Walkers

Helen Skelton uncovers the inside secrets of some of Britain’s most popular brands. From research into new recipes, through to the packaging on the shelf, this series explores the lengths these superbrands go to keep their rivals at bay and win over shoppers up and down the country. In this episode, Helen goes behind the scenes of Walkers, Britain’s much-loved crisp brand, to discover how they make their bestselling crisps. She meets the face of Walkers – Gary Lineker – and finds out what they’re doing about the number of crisp packets ending up in landfill. Helen also sets out to learn about the nutritional aspects of crisps and uncovers the lengths Walkers go to for the right crunch. With privileged access to their senior teams, factory and research kitchens, Helen uncovers the secrets of the brand’s success.

Inside The Superbrands: Walkers – Sunday 8pm on Channel 4

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