Just when you thought it was safe to switch back onto ITV2, along comes a winter season of the gloriously superficial and bitchy Love Island.
I had a belly full of this over the summer, but like any addict I just kept on coming back for more. Six months on, I’m off the wagon and ready for my another fix.
We’ve already had the first social media casualty, quell surprise! And the show’s researchers have again done sterling work to find such a maladjusted group of mirror gazers.
There’s a 50k prize on offer to the couple that can convince viewers that they genuinely got a connection to each other … rather than money.
Love Island – Friday at 9.00pm on ITV2.