During an age when it has become acceptable to spend £9 on a salad that, let’s face it, consists of a handful of lettuce leaves and the occasional garnish… the restaurant business is doing particular well for itself.
As a newly health conscious nation, the consumer is buying into the ‘healthy’ nametag – but are these soups and salads really as good as we’re lead to believe?
Channel 4’s new consumer show focuses on just this, why we are willing to pay more for less? With each episode delving into our favorite foodie buying habits, from coffee chains and high-end sushi brands to the well loved Indian takeaway – episode three takes a look at the consumers working lunch habits and why the new craze of office dining – al desko – may not be such a great idea.
The Tricks of the Restaurant Trade continues tonight on Channel 4 at 8.30pm – previous episodes are available on catch-up.