Just as Channel 4 end one child-focused social experiment series with The Great British School Swap, they start a new one.
Focusing on primary school children, this series sees a group of six children being given adult jobs to see how it will change their outlook on what jobs they will want to do in the future. In this opening edition, the kids aged between seven and nine, are given jobs at Hello! magazine.
Thus the kids find themselves trying to run features on royalty, organising VIP events and staging a photoshoot of Myleene Klass.
When I Grow Up is on Channel 4 at 20.00.