In the current economic climate and with the business sector on its knees, this new series seeks to show that shrewd decisions can help businesses navigate the post-pandemic economy and still deliver a profit. We follow The Money Maker – serial entrepreneur and seasoned investor Eric Collins – in his quest to offer not only his expertise and unrivalled business acumen, but also his own capital investment to four small, struggling British businesses. Each week, Eric visits a different company in the UK, offering a game-changing investment designed to turn its fortunes around and equip it for growth. In return, he’ll take an equity stake in each business, call the shots and take charge of the transformations he wants to see happen. As the CEO of Impact X Capital – a venture capital firm supporting underrepresented entrepreneurs across Europe – Eric invests millions of other people’s money, but this time it’s from his own pocket… and it’s personal. In this episode, The Money Maker heads to Sussex to visit an award-winning artisan bread company in the grip of the Covid-19 pandemic. Alex, CEO of The Sussex Kitchen, is haemorrhaging customers and in danger of going bankrupt within a month, if Eric is unable to help. To make some much-needed dough, Eric has to convince social media sceptic Alex to pivot his business away from wholesale and delivering products to restaurants and hotels to focus on online customers. The Money Maker has his work cut out persuading Alex to change tack at the hyper speed he demands. Will Alex rise to the challenge or could their burgeoning partnership be toast?
The Money Maker – Tuesday 9pm on Channel 4