The Money Maker

The Money Maker S1, EP2
The Money Maker S1, EP2

In the current economic climate and with the business sector on its knees, this new series seeks to show that shrewd decisions can help businesses navigate the post-pandemic economy and still deliver a profit. We follow The Money Maker – serial entrepreneur and seasoned investor Eric Collins – in his quest to offer not only his expertise and business acumen, but also his own capital investment to four small, struggling British businesses. Each week, Eric visits a different company in the UK, offering a game-changing investment designed to turn its fortunes around and equip it for growth. In return, he’ll take an equity stake in each business, call the shots and take charge of the transformations he wants to see happen. In this episode, The Money Maker investigates the burgeoning meal delivery market and visits Birmingham-based Winny’s Meals. Shaun Sookoo started his Caribbean-inspired frozen meal delivery company – which he named after his mum – three years ago when he decided to turn his mum’s home-cooked meals into a business and had friends queueing round to block to buy them. Winny’s Meals has been expanding at an exponential rate, but when Eric takes a deep dive into their books, he’s shocked to discover serious problems. Not only are customers not reordering, but it transpires that Winny isn’t involved anymore. Eric swiftly organises a focus group to put the current menu to the test, but the results are catastrophic. With £120k of his own money invested in the business, Eric has no option but to change everything, but will it work? And can he regain the loyalty of Winny’s online customers and also help Shaun successfully pitch the all-new Winny’s brand to one of the UK’s biggest supermarket chains?

The Money Maker – Tuesday 9pm on Channel 4

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