The Apprentice has returned to BBC One with a new bunch of 18 egocentric chancers hoping to grovel their way to favour and win a partnership with Lord Sugar.
Standing between them and the prize are another 11 weeks of challenges, the scrutinising eyes of the former Amstrad supremo’s advisors Baroness Karen Brady, Claude Littner and the boardroom bloodlettings performed by Sugar himself.
Fashion is a notoriously cut-throat industry and the people working within it aren’t there by accident – they actually know what they are doing. So it is a delight that the media and rag trade novices are summoned to the Istituto Marangoni, where Lord Sugar instructs them to create an advertising campaign for jeans made from Japanese denim. Teams need to design packaging, film a TV advert and create an attention-grabbing bus shelter advert, all before pitching the whole campaign to a panel of leading industry experts. Oh, what fun!
The Apprentice Thursdays at 9pm BBC One and BBC One HD from 6th October 2016